This mini-article could have also been called:
‘Why I Apply ROI Thinking to Environmental Questions’
But it looked awkward in the title bar so I opted for what you see there up top.
So, why apply ‘ROI Thinking’ to environmental questions? Well…
Bottom Line: Money represents resources. If we can use ROI to talk about finance which is a roundabout way of talking resources then we can use it to talk about resources.
So, what is ROI?
It’s a business term that means ‘Return on Investment.’
For the Pedantic:
“Return on investment, or ROI, is the most common profitability ratio. There are several ways to determine ROI, but the most frequently used method is to divide net profit by total assets. So if your net profit is $100,000 and your total assets are $300,000, your ROI would be .33 or 33 percent.”
This acronym is useful not just for business but pretty much for everything.
What is it that you get out of the work and resources that you put in?
Some may think this a cynical way of looking at things.
But that’s not an accurate interpretation.
ROI has nothing to do with generosity or stinginess it has everything to do with economy.
If you expend all your energy and resources on something then you may not have that energy and those resources for something more vital.
This is why it is vastly important to pay attention to your return on investment.
So what are some resources that we should be careful with.
Let’s start with the general and important ones:
Time, material, and health.
If you spend all your time with one job or friend then you won’t have any for another.
If you eat all your food and don’t have money then you’re gonna be hungry.
If you ignore your health by sleeping only a couple of hours a night to do XYZ then you won’t be doing XYZ for very long.
This is why you need to pay attention to ROI. Which I will now just call Roy.
Roy is easy to understand but difficult to apply.
Like lots of business terms Roy is basically formal wear for simple ideas.
Roy is about getting as much bang for your buck as possible.
The issue that I’m using Roy to evaluate is an environmental one.
I’m trying to figure out better ways of utilizing the vital resource known as water.
By figuring out I mean describing the problems surrounding water by listening to scientists, journalists, and other professionals and then relaying that information through this journal and coming up with my own ideas.
I’m hoping that in so doing I learn a lot and am able to provide an accurate picture of water issues and possible solutions.
I think that a good place to start is Roy. What are we getting out of the water we spend?
Or it’s counter: what are we losing by spending water in the ways we are now?
‘What are we getting out of the water we spend’ and ‘what are we losing by spending water’ will be the subjects of the next two nonfiction essays in this journal.
Thanks for reading and stay tuned.