Tag: ROI

Applying ‘ROI Thinking’ to Environmental Questions

This mini-article could have also been called: ‘Why I Apply ROI Thinking to Environmental Questions’ But it looked awkward in the title bar so I opted for what you see there up top. So, why apply ‘ROI Thinking’ to environmental questions? Well… Bottom Line:…

ROI Today – Are we productive?

Take cars, for example. It takes 75,000 gallons of water to produce one ton of steel. Since the average car contains about 2,150 pounds of steel, that means over 80,000 gallons of water is needed to produce the finished steel for one car. An…